“To what extent is your strategic story clear, consistent and compelling?”
What makes a great story? We believe a great story creates alternative views and challenges our mindsets. Stories don’t just appeal to logic, but also appeal to our senses. They tap an energy that helps people discover what’s possible and provides an honest view on why change is required. Stories encourage us to ask questions of ourselves and challenge us to make different choices.
“At Composure, we create great strategic stories AND we challenge you to be great storytellers to get your message to stick”
A client case study:
We recently worked with a large listed Australian business who is a national leader in their industry. They had succeeded in recruiting the best people. They were commercially successful and had an enormous market presence.
Even though they were doing well, they were concerned. New multinationals were infiltrating their market and fierce competition was bound to erupt. Did their leaders have what it takes?